Women Boomers Ultimate Travel Consumers

No traveling demographic will grow faster over the next 10 years than women aged 50-75.

79% of Boomer women already have their leisure travel planned. 42% will spend $2,500 per person on each vacation they take.

40% have planned 2010 leisure travel outside the U.S., to Europe, Asia, the Caribbean, on cruises, or elsewhere. They have seen the U.S. and are ready for more.

70% of Boomer women make their travel decisions by themselves – even though 63% of them are married. Less than 20% shared their decision-making with their spouse/partner. And only 4% said that their spouse/partner made their travel decisions.

Boomer women are active and curious travelers 58% prefer “moderate” or “extensive” physical activity when they travel. They don’t want to sit on buses, and resent travel planners and marketers who imply that they do.

For Boomer women, travel is learning: 31% have taken trips that included educational travel. And 57% would pay up to 50% more for trips that include educational components.

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